Partner Marketing Manager
Partner Marketing Managers at AI companies design and execute marketing programs that involve external counterparties—technology and channel partners on one end, named customers and reference accounts on the other. In practice, the role at AI companies frequently centers on customer marketing and advocacy work: producing case studies and customer testimonials, managing reference programs and customer councils, and orchestrating customer-led content for launches and events. Co-marketing with technology partners—joint webinars, integrated campaigns, partner-facing collateral—runs alongside this, but the customer-storytelling dimension is often where the bulk of the work sits. These roles typically sit within product marketing or partnerships functions, partnering with sales, customer success, and partner managers on the relationships that feed the program.
Skills
What companies are looking for in this role.
Developing and executing end-to-end customer storytelling strategies from sourcing through publication across multiple formats
Building and managing customer advocacy programs including reference networks, champion programs, and advisory boards
Creating case studies, testimonials, video content, and other customer proof assets that drive sales pipeline and revenue
Conducting customer interviews and translating technical implementations into compelling narratives for diverse audiences
Managing complex cross-functional initiatives involving product, sales, marketing, and customer success teams
Designing and executing co-marketing campaigns with partners and customers including webinars, joint content, and product launches
Developing go-to-market strategies that integrate customer voices into product launches, events, and brand moments
Identifying and prioritizing high-impact customer stories aligned to strategic business objectives
Building and maintaining customer evidence libraries and asset repositories organized for sales and marketing use
Measuring and analyzing the impact of customer marketing programs on pipeline influence, revenue, and advocacy metrics
Managing customer lifecycle communications and expansion marketing programs that drive upsell and cross-sell
Coordinating logistics and programming for customer events including advisory boards, roundtables, and conferences
Sourcing and securing speaking opportunities, conference appearances, and media placements for customers and partners
Creating enablement materials and resources that help internal teams and partners understand and communicate product value
Developing partnership positioning and messaging strategies that balance multiple stakeholder narratives
Building scalable co-marketing programs and toolkits that serve both high-touch and programmatic partner engagements
Developing tiered customer engagement strategies that match investment and touch models to account potential and maturity
Creating AI-focused and technical storytelling that communicates both business impact and implementation depth
Leveraging customer data and insights to inform product strategy, positioning, and competitive messaging
Building founder and startup ecosystem relationships to drive adoption and long-term affinity
Managing influencer and creator partnership programs including sourcing, negotiations, and content quality oversight
Writing clearly and compellingly across diverse formats from case studies to emails to conference abstracts
Building and maintaining strong relationships with customers, partners, internal stakeholders, and executives
Collaborating effectively across multiple teams and functions with competing priorities and perspectives
Managing multiple concurrent projects and campaigns while maintaining attention to detail and quality
Operating independently with high agency to set priorities and execute in ambiguous early-stage environments
Communicating results clearly to leadership through dashboards, reporting, and narrative-driven insights
Moving quickly and iterating based on results while maintaining brand consistency and quality standards
Building trust and credibility with executive-level customers and C-suite stakeholders
Synthesizing customer feedback into actionable insights and representing customer voice internally
Exercising sound judgment in ambiguous situations and defending strategic decisions about customer prioritization
Technology
The tools and technologies that define this role.
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20 open Partner Marketing Manager jobs across 17 companies.
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