Growth Marketing Manager
This role manages the full customer acquisition and retention funnel for AI products, moving beyond traditional campaign execution to architect scalable growth systems. Growth Marketing Managers own paid channels, lifecycle campaigns, and experimentation programs—translating performance data into iterative improvements across acquisition, onboarding, and retention. They sit at the intersection of marketing, product, and data, partnering closely with engineering and sales to optimize conversion rates, reduce friction, and maximize lifetime value. The role thrives in fast-paced, metrics-driven teams at AI companies where growth is a cross-functional responsibility.
Skills
What companies are looking for in this role.
Developing and executing comprehensive paid media strategies across multiple digital channels
Managing and optimizing campaign performance through data-driven analysis and continuous testing
Building and maintaining performance dashboards and reporting frameworks for executive visibility
Designing and executing account-based marketing programs targeting high-value enterprise accounts
Managing media budgets and spend allocation to maximize return on investment
Creating and testing creative assets and messaging variants for campaign optimization
Building audience segmentation strategies using firmographic, behavioral, and intent data
Collaborating with sales teams to align marketing programs with pipeline goals
Implementing full-funnel marketing approaches from awareness to conversion
Managing agency partnerships and vendor relationships for campaign execution
Conducting competitive analysis and market research to identify opportunities
Building lifecycle marketing and customer nurture programs for retention and expansion
Optimizing organic search presence and search engine optimization strategies
Leveraging AI tools and automation for campaign optimization and creative production
Implementing generative engine optimization for AI-driven search results
Building AI-powered workflows for scalable marketing operations
Leading cross-functional collaboration and stakeholder alignment across multiple teams
Communicating performance insights and strategic recommendations to executive leadership
Managing multiple complex projects and priorities in fast-paced environments
Building operational frameworks and processes to scale marketing functions
Technology
The tools and technologies that define this role.
Open Jobs
59 open Growth Marketing Manager jobs across 31 companies.
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