Growth Marketing Manager
This role manages the full customer acquisition and retention funnel for AI products, moving beyond traditional campaign execution to architect scalable growth systems. Growth Marketing Managers own paid channels, lifecycle campaigns, and experimentation programs—translating performance data into iterative improvements across acquisition, onboarding, and retention. They sit at the intersection of marketing, product, and data, partnering closely with engineering and sales to optimize conversion rates, reduce friction, and maximize lifetime value. The role thrives in fast-paced, metrics-driven teams at AI companies where growth is a cross-functional responsibility.
Skills
What companies are looking for in this role.
Developing and executing integrated demand generation campaigns across multiple channels including paid media, email, and lifecycle marketing
Designing and optimizing customer lifecycle journeys from acquisition through retention and expansion
Analyzing campaign performance metrics and using insights to inform strategic adjustments
Planning and executing A/B tests and experiments to optimize conversion rates and campaign performance
Building data-driven segmentation frameworks and behavioral targeting strategies
Managing paid acquisition budgets and optimizing cost per acquisition across digital channels
Creating personalized messaging and content strategies tailored to different customer segments and personas
Building attribution models and frameworks to measure true campaign impact on pipeline and revenue
Implementing account-based marketing strategies targeting high-value accounts
Architecting scalable growth systems and infrastructure for campaign delivery and measurement
Leveraging product signals and behavioral data to trigger contextually relevant customer communications
Designing AI-powered personalization and dynamic content generation systems
Designing in-product messaging and engagement experiences across digital surfaces
Building automated workflows using AI tools to research, enrich, and personalize outreach at scale
Implementing AI-native growth programs that automate decision-making and optimize campaigns in real-time
Collaborating cross-functionally with product, engineering, sales, and data science teams
Communicating complex data and insights effectively to senior stakeholders and leadership
Building alignment across multiple teams with competing priorities and objectives
Executing with speed and agility in fast-paced, high-growth environments
Advocating for customer needs and translating user insights into product and marketing decisions
Converting product strategy and business priorities into sharp marketing hypotheses and test plans
Managing and scaling high-performing teams while building operational frameworks and processes
Establishing learning loops where insights from experiments are captured and scaled across teams
Technology
The tools and technologies that define this role.
Open Jobs
95 open Growth Marketing Manager jobs across 45 companies.
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