Field Marketing Manager
This role develops and executes regional marketing programs that drive enterprise pipeline and sales acceleration across priority accounts and target markets. Field Marketing Managers design hands-on experiences—from executive dinners and sponsored conferences to community-building initiatives and account-based activations—that create meaningful engagement with technical buyers and economic decision-makers navigating complex AI infrastructure and software decisions. Unlike demand generation specialists focused on digital channels or product marketers shaping messaging strategy, this role bridges sales and marketing through on-the-ground execution, managing logistics and relationships to convert high-value opportunities. These positions typically sit within regional or field marketing teams, reporting to senior marketing leaders and working closely with sales leadership, revenue operations, and cross-functional growth teams to align every program to measurable pipeline outcomes.
Skills
What companies are looking for in this role.
Planning and executing end-to-end event programs including conferences, executive dinners, roundtables, and owned experiences
Developing and executing integrated field marketing programs aligned to regional pipeline and revenue targets
Measuring campaign effectiveness through pipeline attribution, lead generation performance, and sales qualified opportunity tracking
Building strong collaborative relationships between marketing, sales, customer success, and cross-functional teams
Developing regional marketing strategies tailored to local markets, cultures, and business nuances
Managing event logistics including venue sourcing, vendor relationships, contracts, and on-site coordination
Executing account-based marketing programs targeting key accounts and priority segments
Localizing and adapting global marketing campaigns for regional audiences and messaging
Coordinating multi-channel campaigns across email, paid media, social platforms, and digital channels
Building and scaling repeatable event playbooks and operational processes
Creating guest-first, experiential marketing events that bring brand and product to life
Orchestrating pre- and post-event playbooks to drive attendance and consistent sales follow-up
Conducting audience segmentation analysis and making strategic investment decisions
Establishing foundational infrastructure and playbooks for scaling field marketing teams
Architecting vertical strategy and account-based marketing frameworks for deep target account penetration
Directing regional calendars of high-value field activations and account takeovers
Identifying new event formats, conference opportunities, and regional market expansion possibilities
Leveraging data analytics and marketing dashboards to generate actionable insights and optimize programs
Using artificial intelligence tools and platforms to optimize campaign targeting, personalization, and performance insights
Developing founder and startup-focused community engagement programs and ecosystem activations
Communicating insights and reporting on campaign performance to executive stakeholders
Building and maintaining relationships with industry communities, associations, and thought leaders
Managing multiple concurrent workstreams and complex programs independently
Collaborating with product, developer relations, and content teams on integrated programs
Adapting quickly to changing market conditions and optimizing strategies based on learnings
Managing vendor and partner relationships to ensure seamless delivery and budget alignment
Developing talk tracks and messaging that resonate with ideal customer profiles
Coordinating with design and creative teams to develop branded event materials and campaign assets
Participating in sales planning cycles and quarterly business reviews to drive program adoption
Building mentor relationships and directing high-performing marketing teams
Technology
The tools and technologies that define this role.
Open Jobs
54 open Field Marketing Manager jobs across 32 companies.
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