Field Marketing Manager
This role develops and executes regional marketing programs that drive enterprise pipeline and sales acceleration across priority accounts and target markets. Field Marketing Managers design hands-on experiences—from executive dinners and sponsored conferences to community-building initiatives and account-based activations—that create meaningful engagement with technical buyers and economic decision-makers navigating complex AI infrastructure and software decisions. Unlike demand generation specialists focused on digital channels or product marketers shaping messaging strategy, this role bridges sales and marketing through on-the-ground execution, managing logistics and relationships to convert high-value opportunities. These positions typically sit within regional or field marketing teams, reporting to senior marketing leaders and working closely with sales leadership, revenue operations, and cross-functional growth teams to align every program to measurable pipeline outcomes.
Skills
What companies are looking for in this role.
Planning and executing end-to-end field marketing events including conferences, sponsored experiences, and custom activations
Developing account-based marketing strategies and executing 1:1, 1:few, and 1:many personalized engagement programs
Coordinating cross-functional collaboration between sales, marketing operations, product marketing, and demand generation teams
Translating global marketing strategies into regional or local execution plans with market-specific customization
Setting pipeline targets and measuring marketing-influenced revenue impact through attribution and ROI analysis
Managing event logistics and vendor relationships including venue selection, catering, audiovisual setup, and attendee communications
Analyzing marketing performance data, dashboards, and metrics to identify trends and optimize program effectiveness
Creating personalized messaging, content, and campaign assets tailored to specific personas, industries, and account segments
Driving executive engagement and building relationships with C-level and VP-level stakeholders through curated experiences
Developing and executing customer acquisition and retention programs focused on measurable commercial outcomes
Managing partner and ecosystem marketing activities including co-marketing initiatives and partner enablement
Building developer and technical community engagement programs alongside buyer-focused marketing initiatives
Designing and executing AI-focused or emerging technology marketing programs and thought leadership experiences
Building and maintaining collaborative relationships across sales, marketing, product, and executive teams
Managing multiple concurrent projects and priorities with strong organizational and time management discipline
Communicating strategic insights and performance data to senior leadership and sales teams using clear storytelling
Adapting to rapidly changing business needs and ambiguous situations while maintaining execution focus
Operating autonomously in early-stage or newly launched regional markets with minimal established processes
Leading the coordination and alignment of multiple teams and agencies toward unified marketing objectives
Translating creative vision into executable marketing experiences while balancing innovation with operational feasibility
Technology
The tools and technologies that define this role.
Open Jobs
51 open Field Marketing Manager jobs across 31 companies.
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