Brand & Communications Manager
This role shapes how the world perceives an AI company by developing brand strategy, creating compelling content about technical breakthroughs, and managing external relationships with journalists and industry influencers. Unlike pure product marketing roles, Brand & Communications Managers focus on corporate perception and long-term reputation rather than driving immediate product adoption or sales pipeline. They typically sit within a dedicated communications function, working cross-functionally with engineering, product, policy, and executive leadership to translate complex AI work—from voice agents to infrastructure to safety research—into narratives that resonate with diverse audiences including media, policymakers, developers, and the general public.
Skills
What companies are looking for in this role.
Developing and executing corporate communications strategy across multiple stakeholder audiences
Crafting compelling narratives that translate complex technical concepts into business value for executives and decision-makers
Managing media relationships and securing coverage in relevant publications and outlets
Writing and editing high-quality content across multiple formats including press releases, op-eds, blog posts, and email
Leading cross-functional collaboration with product, marketing, sales, and leadership teams
Developing and managing brand voice, visual identity, and messaging frameworks
Creating launch strategies and executing go-to-market communications for products and partnerships
Building and delivering executive thought leadership platforms and spokesperson training
Developing audience-specific narratives for different stakeholder groups including enterprises, developers, investors, and the public
Building repeatable playbooks, frameworks, and messaging systems for scaling communications
Translating complex technical and engineering innovations into clear, credible narratives for business audiences
Creating integrated campaign strategies across social media, digital, out-of-home, and traditional channels
Managing communications during crisis situations and protecting organizational reputation under pressure
Conducting strategic storytelling analysis to extract insights from technical and commercial developments
Building and maintaining strategic relationships with government, public sector, and industry stakeholders
Developing bespoke narratives for executive briefing center experiences and high-stakes customer moments
Identifying patterns across customer engagements and translating insights into broader strategic narratives
Creating content using AI-assisted tools and building custom AI workflows for communications tasks
Monitoring policy trends, procurement cycles, and competitive movements to inform communications strategy
Managing analyst relations and shaping industry perception among research firms and thought leaders
Developing and executing influencer and celebrity talent programs for brand building
Demonstrating strong project management and self-starting capability in fast-paced environments
Managing and developing communications teams while balancing capacity against high-velocity business needs
Collaborating effectively with creative teams including designers, video producers, and art directors
Cultivating authentic, opinion-driven voices and perspectives for organizational leaders
Managing and directing freelance contributors and external creative partners
Engaging in real-time reactive communications and timely industry commentary
Coordinating communications across multiple time zones and geographic markets
Technology
The tools and technologies that define this role.
Open Jobs
55 open Brand & Communications Manager jobs across 33 companies.
Other Marketing roles
Senior marketing leaders who set overall marketing strategy, manage multi-discipline marketing teams and budgets, and own the marketing function at the company or regional level. Covers CMOs, VPs of Marketing, Heads of Marketing, and regional Marketing Directors with broad marketing scope.
Drives go-to-market strategy, positioning, and messaging for products and solutions.
Owns acquisition, activation, and retention funnels through performance marketing, lifecycle campaigns, and data-driven experimentation.
Plans and executes regional marketing programs, events, and campaigns that support sales pipeline generation.
Creates and distributes content across owned and social channels to build audience engagement and brand awareness.