Marketing Leadership
Marketing leaders at AI companies own the end-to-end function that translates cutting-edge AI capabilities into compelling market narratives and revenue growth. They build teams and establish operating systems to execute strategy across demand generation, product positioning, brand, and regional go-to-market motions—whether managing global portfolios, scaling regional operations, or launching new product categories. Their impact spans from establishing what makes their AI defensibly different in crowded markets, to architecting sales enablement for complex enterprise deals, to sequencing market investment where signal is strongest. These roles sit at the intersection of product vision, sales strategy, and customer insight, partnering closely with executives across GTM, product, and leadership to ensure marketing delivers both cultural moments and measurable pipeline.
Measured across 19 of 19 open postings.
This role is advertised at one level, so a single figure for the role would describe none of them. Experience and pay are the midpoints for each level on its own.
| Level | Share | Median years | Median pay |
|---|---|---|---|
| Director | 53%(10) | 10 | — |
A dash means too few postings stated it to report a midpoint. Most companies do not publish a salary band, so pay is indicative rather than a market rate. 3 levels with fewer than 10 open postings are not shown.
“High fluency with AI tools across the PMM workflow (research, insight synthesis, messaging, competitive intelligence, enablement, and content)”
“You build and deploy agents. You've automated real parts of your own PMM work with them”
“Put AI to work inside the function, using it to automate and accelerate web production, QA, localization, testing, and routine optimization”
“When a new agent framework launches, you're already in the room”
Skills
What companies are looking for in this role.
Go-to-market strategy
Demand generation programs
Marketing and GTM measurement and attribution
Content strategy and editorial planning
Product positioning and messaging
Account-based marketing
Field and regional marketing
Market and competitive intelligence
Sales enablement
Event program management
Campaign creative direction
Partner and channel ecosystem development
Web experience optimization
Partner and co-marketing programs
Product strategy & roadmapping
GTM systems and CRM operations
AI capability positioning
AI search and answer optimization
Category creation and zero-to-one GTM
Hands-on AI tool fluency
Technical team leadership and mentoring
Cross-functional collaboration
Executive communication and storytelling
Executive data storytelling
Technology
The tools and technologies that define this role.
Open Jobs
19 open Marketing Leadership jobs across 13 companies.
Other Marketing roles
Drives go-to-market strategy, positioning, and messaging for products and solutions.
Owns acquisition, activation, and retention funnels through performance marketing, lifecycle campaigns, and data-driven experimentation.
Plans and executes regional marketing programs, events, and campaigns that support sales pipeline generation.
Manages brand identity, public relations, corporate communications, media relations, and external-facing communications. Covers brand managers, PR managers, corporate communications leads, executive communications managers, research communications, and press relations.
Creates and distributes content across owned and social channels to build audience engagement and brand awareness.