Marketing Operations & Analytics
Marketing Operations & Analytics roles at AI companies own the systems and reporting that connect marketing investment to pipeline and revenue—marketing automation platforms, CRM configuration, lead routing and scoring, attribution models, and the dashboards that surface campaign performance. In practice, the role frequently extends into hands-on demand-generation work, particularly paid-media campaign management, lead-funnel optimization, and lifecycle program execution—the boundary with demand generation is blurry, with many companies expecting one team or person to cover both. These roles typically sit within marketing operations or RevOps functions, partnering with sales operations, finance, and demand generation to keep marketing data clean and decisions data-driven.
Skills
What companies are looking for in this role.
Managing and optimizing paid media campaigns across multiple channels including search, social, display, and emerging platforms
Building and maintaining marketing automation platforms and CRM systems for campaign execution and lead management
Designing and implementing attribution models to measure marketing contribution to pipeline and revenue
Creating and maintaining dashboards and reporting infrastructure to track campaign performance and marketing metrics
Establishing data governance standards, lead scoring models, and database hygiene practices across marketing systems
Integrating and managing marketing technology stacks to ensure seamless data flow between platforms
Designing campaign architecture, naming conventions, and standardized processes to ensure consistency and scalability
Building and scaling marketing operations functions in high-growth B2B SaaS environments
Managing lead routing, MQL/MQA workflows, and conversion tracking to optimize sales handoff quality
Analyzing funnel metrics including customer acquisition cost, lifetime value, payback period, and conversion rates
Conducting incrementality testing and structured experimentation to identify new growth opportunities and optimize channel performance
Owning vendor selection, management, and evaluation of marketing technology solutions
Ensuring compliance with data privacy regulations and governance requirements across marketing systems
Developing and scaling media planning frameworks and audience-first strategies across regions and campaigns
Managing event marketing operations including logistics, project planning, and metrics tracking for large-scale programs
Managing email deliverability, sender reputation, and compliance requirements to grow marketable databases
Developing AI-powered workflows and automation solutions to reduce manual marketing tasks and improve efficiency
Deploying AI-enabled reporting and analytics tools to provide actionable insights and faster decision-making
Implementing advanced segmentation and personalization strategies using AI and machine learning capabilities
Partnering cross-functionally with Sales, RevOps, Marketing, and Finance to align on processes, metrics, and strategic priorities
Communicating complex data and insights through clear dashboards, reports, and presentations to stakeholders and leadership
Designing scalable processes and operating models that bring order to complexity and reduce manual work
Building and leading marketing operations teams with clear expectations, coaching, and growth opportunities
Translating business goals into scalable technical systems and infrastructure that support organizational growth
Technology
The tools and technologies that define this role.
Open Jobs
17 open Marketing Operations & Analytics jobs across 13 companies.
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