Events Marketing Manager
This role executes Artificial Intelligence company events—from webinars and product launches to customer conferences and sponsored activations—with focus on demonstrating complex AI capabilities to technical and business audiences. Managers in this position own the full lifecycle from strategy and speaker recruitment through live production and ROI measurement, often serving as both organizer and on-stage presenter to bring AI products to life. What distinguishes this work is the deep product knowledge required; these managers must understand their AI systems cold enough to translate sophisticated technical features into compelling narratives that drive qualified pipeline and customer activation. This role typically sits within marketing teams at scaling AI companies, collaborating closely with Product, Sales, Engineering, and Customer Success to turn events into repeatable demand-generation engines.
Measured across 25 of 26 open postings.
“You're also excited to use AI in your own work and help the team discover better ways to plan, create, and deliver experiences.”
“Demonstrated understanding of how AI drives business value. You champion AI adoption, encourage AI-forward thinking within your team”
“As part of an AI-native company, you will use AI tools throughout research, briefing, editing, repurposing, reporting to move faster”
“Know the product cold. Develop a deeper working knowledge of our products than anyone else in events, using new features as they ship”
Skills
What companies are looking for in this role.
Event program management
Demand generation programs
Marketing and GTM measurement and attribution
Supplier and vendor management
Campaign creative direction
Process design and improvement
Budget control and financial modeling
Go-to-market strategy
Community program management
Field and regional marketing
Content strategy and editorial planning
Creative production operations
Customer advocacy and storytelling
Operational metrics and analytics
Program and project management
Partner and co-marketing programs
GTM systems and CRM operations
Product strategy & roadmapping
Account-based marketing
Cross-functional collaboration
Technical communication
Customer feedback synthesis
Ownership in ambiguity
Technology
The tools and technologies that define this role.
Open Jobs
26 open Events Marketing Manager jobs across 21 companies.
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