Events Marketing Manager
This role orchestrates the full lifecycle of marketing events—from strategy and vendor management through on-site execution—for AI companies building transformative products. Events Managers coordinate across sales, product, and marketing teams to deliver conferences, webinars, and sponsored activations that drive pipeline and brand visibility, often managing budgets, tracking ROI, and scaling programs as the company grows. What sets this role apart is its focus on operational excellence and measurable business impact; these managers don't just execute logistics but design experiences that connect audiences to the company's AI mission and translate attendance into quantifiable outcomes. Typically embedded within marketing departments or as part of dedicated events teams, Events Managers partner with senior leadership, creative studios, and cross-functional stakeholders to ensure each program reflects the company's positioning in a rapidly evolving AI landscape.
Skills
What companies are looking for in this role.
Planning and executing end-to-end event lifecycles from concept through post-event analysis
Managing event logistics including venue sourcing, vendor coordination, and catering
Managing on-site event execution including staffing, run-of-show, and real-time problem-solving
Coordinating cross-functional teams across sales, marketing, product, and communications
Designing and managing event portfolios aligned to business objectives and revenue goals
Building scalable, repeatable event playbooks and operational processes
Developing and executing event budgets, contracts, and financial reconciliation
Measuring event ROI through pipeline attribution, conversion tracking, and performance analytics
Negotiating with event vendors, production agencies, and conference organizers
Creating and managing event content, messaging, and collateral
Designing experiential and high-touch executive engagement programs at events
Coordinating post-event follow-up and lead nurturing workflows with sales teams
Designing booth experiences, activations, and visual brand presentations
Developing account-based marketing strategies tied to priority customer accounts and verticals
Executing virtual and hybrid event programs including webinars and livestreams
Establishing metrics frameworks and dashboards to track event success and optimize programs
Developing regional event strategies adapted from global playbooks for specific markets
Managing event technology platforms and registration systems
Operating with precision in regulated or sensitive environments
Managing multiple complex projects simultaneously in fast-paced environments
Translating corporate strategy and sales priorities into compelling event experiences
Collaborating with product marketing and communications on brand consistency and messaging
Building and mentoring high-performing event teams and regional organizations
Building community and loyalty around brand experiences and industry presence
Hosting and facilitating live events as a primary speaker or presenter
Technology
The tools and technologies that define this role.
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37 open Events Marketing Manager jobs across 25 companies.
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