Customer Marketing Manager
This role develops and executes customer storytelling strategies that turn an AI company's existing customer base into a growth engine. Managers in this position conduct customer interviews, produce case studies and video content across multiple formats, and build advocacy programs like reference networks and champion communities that support sales, product launches, and demand generation campaigns. They differ from product marketers by focusing entirely on customer voices and proof points rather than product positioning, and from content marketers by deeply embedding in GTM motion and measuring success by pipeline influence and deal acceleration. These managers typically report into marketing leadership and work cross-functionally with sales, product marketing, and customer success teams to identify high-impact storytelling opportunities and ensure customer narratives reach the right audiences at critical business moments.
Skills
What companies are looking for in this role.
Sourcing and identifying high-impact customer stories and use cases
Conducting customer interviews and extracting compelling narratives
Writing and editing customer case studies, testimonials, and long-form narratives
Managing end-to-end customer storytelling production pipelines
Developing customer advocacy and reference programs
Cross-functional coordination with product marketing, sales, creative, and events teams
Creating reusable customer proof assets for sales, marketing, and campaigns
Measuring customer marketing program performance and impact on pipeline
Designing scalable customer programs and building operating models from zero
Building and maintaining customer advisory boards and executive engagement programs
Translating technical product implementations into business-focused narratives
Strategic planning and roadmapping for customer marketing functions
Operating customer councils and designing executive-level meeting agendas
Identifying and pitching mutually beneficial co-marketing opportunities
Managing customer PR and joint announcements and press placements
Managing and mentoring customer programs teams
Embedding with and supporting enterprise account teams in customer environments
Directing and producing customer video content and branded films
Creating short-form social media content and platform-native storytelling
Using AI to repurpose and remix single customer stories into multiple content formats
Collaborating effectively across multiple cross-functional teams and stakeholders
Building deep relationships with enterprise executives and customer stakeholders
Understanding customer business challenges, outcomes, and success metrics
Project management and execution of complex, multi-stakeholder initiatives
Managing multiple concurrent projects and prioritizing by impact
Editorial judgment and storytelling instincts for compelling narratives
Business acumen and understanding product value in customer workflows
Creative thinking and developing innovative content formats and campaigns
Technology
The tools and technologies that define this role.
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14 open Customer Marketing Manager jobs across 12 companies.
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