Marketing & GTM Analytics
This role serves as the strategic and operational backbone of AI company go-to-market teams, designing measurement frameworks that connect marketing spend to pipeline and revenue outcomes. Practitioners build attribution models, manage complex marketing technology stacks, and translate funnel data into executive narratives that drive budget allocation and campaign optimization decisions. They distinguish themselves by combining deep analytical rigor—whether through multi-touch attribution, incrementality testing, or marketing mix modeling—with hands-on infrastructure work, often owning data pipelines, dashboards, and automation across tools like Marketo, Salesforce, and modern data warehouses. These roles typically sit within dedicated Marketing Operations or GTM Analytics teams that partner closely with both marketing leadership and cross-functional stakeholders in sales, product, and finance, serving as the trusted data authority that enables the entire revenue organization to operate on clean, well-defined metrics.
Skills
What companies are looking for in this role.
Analyzing and interpreting large datasets to identify trends, patterns, and actionable insights that inform business decisions
Building and maintaining scalable dashboards and reporting frameworks that enable self-service analytics for non-technical stakeholders
Collaborating cross-functionally with sales, marketing, finance, and product teams to translate data insights into strategic recommendations
Writing and optimizing complex SQL queries to extract, transform, and analyze data from multiple sources
Defining key performance indicators (KPIs) and metrics governance standards that align with business objectives
Designing and executing statistical experiments to measure the impact of marketing campaigns and business initiatives
Developing attribution models and measurement frameworks to quantify marketing and go-to-market performance
Designing and managing data infrastructure, pipelines, and transformations to ensure data quality and accessibility
Designing and implementing attribution models across multiple marketing channels and touchpoints
Establishing data governance frameworks, metric taxonomies, and standards to ensure consistency and accountability across the organization
Building predictive and forecasting models to anticipate pipeline, revenue, and customer outcomes
Managing annual and quarterly business planning cycles, including forecasting, target setting, and scenario modeling
Owning territory design, segment performance analysis, and sales productivity metrics to optimize resource allocation
Building customer outcome measurement and ROI models to demonstrate product value and impact
Conducting market and customer research to identify growth opportunities and competitive insights
Building and scaling go-to-market measurement foundations from scratch in early-stage or high-growth environments
Applying machine learning and artificial intelligence techniques to automate insights generation and improve decision-making velocity
Architecting data orchestration and activation strategies that embed analytics directly into operational workflows
Communicating complex analytical findings and technical concepts to executive and non-technical audiences with clarity and impact
Partnering with data engineering teams to define data requirements, ensure data quality, and build scalable data foundations
Leading, mentoring, and developing analytics teams to build organizational capability and scale impact
Establishing a mindset of continuous improvement and experimentation to optimize marketing spend and performance
Technology
The tools and technologies that define this role.
Open Jobs
13 open Marketing & GTM Analytics jobs across 12 companies.
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