Marketing & GTM Analytics
This role serves as the strategic and operational backbone of AI company go-to-market teams, designing measurement frameworks that connect marketing spend to pipeline and revenue outcomes. Practitioners build attribution models, manage complex marketing technology stacks, and translate funnel data into executive narratives that drive budget allocation and campaign optimization decisions. They distinguish themselves by combining deep analytical rigor—whether through multi-touch attribution, incrementality testing, or marketing mix modeling—with hands-on infrastructure work, often owning data pipelines, dashboards, and automation across tools like Marketo, Salesforce, and modern data warehouses. These roles typically sit within dedicated Marketing Operations or GTM Analytics teams that partner closely with both marketing leadership and cross-functional stakeholders in sales, product, and finance, serving as the trusted data authority that enables the entire revenue organization to operate on clean, well-defined metrics.
Skills
What companies are looking for in this role.
Building and maintaining marketing attribution models to understand campaign impact and channel contribution to revenue
Creating dashboards and self-service analytics to enable leadership visibility into marketing performance and KPIs
Defining and implementing marketing metrics, KPIs, and measurement frameworks aligned with business objectives
Designing and executing marketing experiments including A/B tests, multivariate tests, and incrementality studies
Writing and optimizing SQL queries to extract, transform, and analyze large datasets from marketing and sales systems
Analyzing customer journey data across multiple touchpoints to identify conversion drivers and optimization opportunities
Analyzing sales pipeline data and metrics to identify productivity drivers and forecast revenue outcomes
Building and interpreting machine learning and statistical models including regression, forecasting, and propensity modeling
Designing scalable data architectures and governance frameworks to ensure data quality and consistency
Building multi-touch and econometric attribution models to measure true marketing ROI across channels
Synthesizing customer feedback, support signals, and behavioral data into actionable intelligence for product and go-to-market teams
Using large language models and agentic workflows to automate analysis and insight generation at scale
Building churn prediction and retention models to identify at-risk customers and inform lifecycle interventions
Designing and implementing AI-augmented analytics and self-service intelligence systems for business teams
Partnering cross-functionally with sales, marketing, finance, and product teams to align on metrics and drive data-informed decisions
Translating complex statistical and causal inference methodologies into clear narratives for non-technical stakeholders
Presenting analytical insights and recommendations to executive leadership to influence strategic decisions
Structuring ambiguous business problems and translating them into analytical frameworks and hypotheses
Documenting analytical methodologies and building institutional knowledge for handoff and scalability
Managing and developing teams focused on analytics, operations, and data-driven execution
Technology
The tools and technologies that define this role.
Open Jobs
12 open Marketing & GTM Analytics jobs across 9 companies.
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